In less than one month, a change in leadership will occur within Microsoft's Advertiser and Publisher Solutions group. Scott Howe, the corporate vice president currently i...
AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well. Google's added an option t...
The economic meltdown hit the U.S. advertising market harder than expected, with overall revenue falling from $77 billion in 2008 to $67 billion in 2009, according to a new repo...
The majority of consumers who use print and online Yellow Pages sites for local business information are "ready to buy" according to a new study released by the Yellow...
People who get spooked when online advertisements seem relevant - along with people who prefer it when ads actually relate to their interests - may appreciate a new step eBay's...
As you probably know, Microsoft and Yahoo have a search and advertising deal in place. Microsoft has now released a guide for migrating from the Yahoo Search Marketing API to it...
The Center for Digital Democracy, the federation of state Public Interest Research Groups (PIRGs), and the World Privacy Forum may have just created some problems for Google, Mi...
Though U.S. Internet advertising revenues, at $22.7 billion for 2009, showed a 3.4 percent decline from 2008, there are signs of a recovery in the industry, according to the lat...
Newspaper company McClatchy said today it is rolling out WebVisible's online marketing platform to all 29 of its U.S. markets in an effort to boost advertising revenue....
Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.
"AdWords for mobile works best...
Internet Broadcasting has introduced a new collapsible ad unit it calls the "IB Hover Ad", aimed at giving online advertisers more visibility while allowing for user c...
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