Google announced that native Gmail ads are now available to all advertisers in AdWords. Advertisers can manage the ads by setting up a Display Network campaign and creating a Gmail format in the Ad Gallery. The ads have two main…
Kim Kardashian Forced to Post a ‘Corrective Ad’ After FDA Called Previous One Misleading
Future first lady and Instagram queen Kim Kardashian has been forced to post a #CorrectiveAd on Instagram after she and a drugmaker ran afoul of the Food and Drug Administration over a deceptive ad. In now-deleted Instagram, Twitter, and Facebook…
Google Is Implementing A Major Change On Tuesday
Google is continuing its efforts of driving nails into Flash’s coffin. In June, the company announced it would start automatically pausing Flash in Chrome in an effort to save the battery life of users’ computers and improve performance. The company…
Here’s Your Guide To Getting More Out Of LinkedIn Ads
LinkedIn’s Sponsored Updates have been available to all advertisers for two years now. As more and more online marketers look to the professional social network to expand their reach, these are likely to become a bigger part of the marketing…
Instagram Releases Mini-Documentary About Its Carousel Ads
There are a lot of people taking a look at advertising on Instagram now that the company announced its expansion to businesses of all sizes. The company launched the carousel ad unit earlier this year enabling users to swipe through…
Flipboard Gets New Video Ads
Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news…
Amazon Puts An End To Flash Ads
Flash-related news isn’t usually good news for Flash these days. The most recent bit comes from Amazon, which announced that it is about to stop accepting Flash ads. The company had this to say on its Technical Guidelines page for…
Looks Like Instagram Is Going to Be A Pretty Good Advertising Option
Salesforce is sharing data around early performance and cost numbers related to Instagram advertising campaigns over the past month. The companies partner via Salesforce Marketing Cloud products like social,com, Active Audiences, and Social Studio. Do you expect Instagram to be…
Twitter Publisher Network Becomes Twitter Audience Platform
Twitter announced on Thursday that it is changing the name of the Twitter Publisher Network to the Twitter Audience Platform. It was launched last year to help advertisers reach users outside of Twitter on thousands of mobile apps while utilizing…
Google Launches Automated Extension For Shopping Ads
Google announced the launch of new automated extensions for shopping ads (PLAs). This is in reaction to advertisers promoting text to highlight special offers and free shipping. The extensions automatically show up with the ads without any extra cost to…
Google Shopping Gets New Bidding Solutions
Google announced that its giving advertisers new bidding strategies for Shopping Campaigns, which will help them “go go beyond manual max CPC bidding to deliver specific bids for each auction, tailored to people’s context.” Under Bid Strategies, you’ll now find…
Bing Ads Gets Accounts & Billing Improvements
Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback. “From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help…
Bing Merchant Center Is Getting Some Changes
Microsoft announced some coming improvements to Bing Merchant Center, which merchants use for creating stores and catalog feeds for Shopping Campaigns and Product Ads on Bing. There are changes to feed structure, which the company says it made so advertisers…
Facebook Dynamic Product Ads Get Some Big Improvements
In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps…
Facebook Gets Retailers Prepared For The Holidays
Facebook is advising retail marketers about how to prepare for the holiday season. Yes, it’s August, but according to the company, that means it’s time to start doing some serious planning. The company laid out eight tips for holiday advertising…
Google Analytics Gets Some New Features
Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by…
AdWords App Adds Billing, Column, Performance Table Updates
This past March, Google finally launched an AdWords app for Android, offering advertisers the ability to manage campaigns on the go. They can use the app to view and manage ad performance, view campaign stats, update bids and budgets, get…
Google Announces Report Editor For AdWords
Google announced on Wednesday that it will roll out Report Editor in AdWords over the next few months. This is a new tool that lets advertisers build custom tables and charts that can be segmented, sorted, and filtered as they…
Google Makes It Easier To Run Display Campaigns Based On Objective
Google announced the launch of a new way to create Display ad campaigns based on marketing objective. It’s essentially just a new setup flow, but could be a better way for marketers to approach their display campaigns. You can see…