Google Analytics Real Time Reports Get Even Better

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The real-time feature is probably the best thing Google has done for Google Analytics in a long time, at least for publishers like us. Now the feature is getting even better.

Google announced some improvements to its real-time reports, including the ability to analyze Events in real-time, breakdown real-time by Desktop/Tablet/Mobile traffic, create shortcuts to your favorite real-time segments, and compare real-time filtered data against overall real-time data.

"With the real-time events report, you can now not only see the top events as they occur but also filter on particular event categories (and actions)," the Google Analytics team notes in a blog post. "Additionally, you can see whether particular segments of visitors trigger different events and debug your events deployment in real time."

"If you are trying to see what events a particular segment of visitors generate, that is easy as well," Google adds. "Any filters you set up in any part of real-time are preserved in the Events report. For example, in the above screengrab we have set up a filter here to see what events are triggered from visitors coming via organic search."

The breakdown by Desktop/Tablet/Mobile feature is going to be an interesting one to watch, and will give publishers a better sense of their current audience at any given second.

More on the changes here.

Earlier this week, Google also launched some new social reports for Google Analytics.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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