Google Updates Goals In Google Analytics

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Google announced some new features for Goals in Google Analytics, including a new set-up flow, new templates, and new verification capabilities.

For setting up Goals, you now find a profile in your account, click the admin tab, and navigate to the account, property, and and profile of choice. From there, click Goals, and Create a Goal. From there, you will be guided further:

Goal Setup

New templates have been added to the set-up flow.

"When you use a template, the Goal setup flow is prefilled with suggested values (based on your industry) that you can either keep or change as you walk through the process," explains product manager Stefan F. Schnabl. "The templates are organized into four business objectives (Revenue, Acquisition, Inquiry, Engagement) to help you think about the purpose of each Goal, plus you can still create custom goals. Note that 'revenue' goals don’t necessarily imply a direct sale -- these goals are user activities which have a strong impact on your desired business outcomes. Depending on your business model, a Revenue Goal could be a purchase, such as a completed checkout; or it could also be a successful lead submission, such as a scheduled appointment. Some Revenue Goals might lend themselves to Ecommerce tracking as well."

Templates are based on Industry Categories selected in your property settings. There are also twenty new categories.

"In addition to the templates, we’ve added a way for you to check your setup before you save," says Schnabi. "You’ll find a verify option at the end of the setup flow that lets you see what the conversion rate would have been for the past seven days had this Goal been setup. Using the verify option gives you immediate feedback, so you can decide to save or modify the Goal configuration you’re working on."

You can use the Goals Overview report under Conversions to see how goal completions happen over time. From there, you can also choose relevant metrics with the metric selector.

The updates are now live in Google Analytics.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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