Google Analytics Gets New Admin User Experience

Chris CrumBusiness

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Google announced today that it is launching a new streamlined user experience for Google Analytics admin settings. When you hit the Admin tab, there's a new landing page providing all major settings in a more accessible way.

Here's what it looks like:

Google Analytics

"Settings are organized into columns corresponding to the most prominent objects in Analytics: accounts, properties, and views (formerly called profiles)," Google explains in a blog post. "A single account, property, and view will be selected, and you may change these via the drop downs atop each column."

Google has also renamed profiles to views "to most closely match the present and future meaning of what this object represents: a view of the data Analytics collected for your property."

"We’ve made a number of additional enhancements," Google adds. "To create a new account, property, or view, click the appropriate menu in the column heading and you’ll see an option to create a new object. You can load any settings page by clicking the appropriate name or icon. You'll notice animations that simplify the display of information, and you'll see new headers along with new navigational links on the left."

Google has also moved help content to the "Help" tab near the top right corner. The content itself has also been altered to make it easier to understand

The update will be rolling out over the course of the next few weeks.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.