Since Facebook has given pages the ability to stream live video whenever they feel like it, they’ve also been notifying users when pages they like go live. If you’re one of those pages, this has been kind of a godsend,…
How Will Facebook Reactions Impact Pages And Reach?
As previously reported, Facebook has finally launched Reactions globally. If you aren’t seeing them yet, you will very soon. Reactions are basically emoji that supplement the like button. Users can now not only “like” a post. They can express the…
How Facebook Just Improved Video Performance Tracking
As has been discussed a great deal over the past year or so, Facebook Video is bigger than ever, and the company continues to make improvements to related tools it offers businesses. Which tools have helped you with your video…
Facebook Tests New Translation Feature For Pages
Facebook is reportedly testing a new feature that could help Pages get messages read (and engaged with) by more people. According to TheNextWeb, the feature lets Page managers write multiple versions of a post in different languages. Facebook will then…
This May Help With The Facebook Engagement Problem
2015 wasn’t a great year for Facebook Page like growth, post reach, and engagement. In fact, as more time passes, it’s getting harder and harder to recall the glory days of when these things were at a high. Is Facebook…
Facebook Page Admins See New Features
Facebook Page admins are seeing some new features, which are either in testing or early phases of being rolled out. In separate reports, AdWeek points to photo uploading tools and call-to-action prompts. The call-to-action prompts are coming when admins launch…
Organic Facebook Page Like Growth Sinks
Facebook Pages didn’t have the greatest year in 2015 if a new study is any indication. Locowise is sharing data looking at page growth, post reach, and engagement on the social network throughout the past eight months, and when it…
Facebook Lets All Verified Pages Share Live Video
Facebook announced that it is now enabling all verified pages to share live video using the iOS app. “With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the…
Yet More Business-Friendly Facebook Page Features Added
Facebook announced on Tuesday that over 50 million businesses are now using Facebook Pages and that these pages see 2.5 billion comments each month. The company also announced some new Page features for businesses. For one, you can now set…
Facebook Verifies Local Business Pages
Facebook is reportedly rolling out verifications for local business pages in the United States, United Kingdom, Canada, Australia, and New Zealand. Now local businesses will be able to represent themselves on the social network in a manner that shows that…
Facebook Pages Post Higher Volume Of Links Than Photos
Facebook Pages post more links than any other kind of update. That’s more than photos, status updates, videos, etc. That is according to findings from Quintly (via AdWeek). This isn’t exactly surprising considering that links are typically how Pages promote…
Facebook Pages Get More Business-Friendly
It appears as though Facebook essentially wants businesses to think of their Pages as their websites. The company introduced new Page features for mobile devices aimed at getting businesses to provide the information people are looking for, helping them communicate…
Facebook Is Now Testing GIFs for Page Posts, Ads
Back in May, Facebook finally started supporting animated GIFs in posts, but only those from personal accounts. A lot of Page admins were bummed about this because they recognized the potential to grab more attention and engagement from fans by…
Facebook Pages Start Displaying Reach, Clicks Under Posts
Facebook is showing Page admins how well their posts are doing in a new way. You can now see the number of people reached and the number of clicks on any given post. This includes organic reach. This information appears…
This Should Help Your Facebook Customer Service Efforts
Businesses have new ways to improve their customer service efforts on Facebook, and should now be able to start doing a better job of responding to questions and concerns and just engaging with customers in a more helpful way. Do…