Facebook is now testing shops with buy buttons on Facebook Pages for select businesses, according to a report from Buzzfeed. The buttons, the report says, enable users to complete the “entire shopping experience” within Facebook “from product discovery to checkout”.

The report shares this statement from Facebook product marketing manager Emma Rodgers:

“With the shop section on the page, we’re now providing businesses with the ability to showcase their products directly on the page.”

This is not the first time Facebook has revealed shopping functionality. In fact, the company first announced a buy button about a year ago, and as recently as last month, Shopify announced an expanded beta test for it.

“The buy button allows consumers to easily purchase items they see on their News Feed or on Pages without leaving Facebook,” says Shopify’s Satish Kanwar. “Buying is safe and secure, and consumers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, especially on mobile.”

In other words, Facebook is becoming a shopping destination in more ways than one, as are competitors like Pinterest and Twitter. Both of these companies have recently unveiled major ecommerce features.

On Wednesday, Google, which is really Facebook’s biggest competitor in terms of ad spend, also launched a bunch of new shopping-related advertising features. More on those here.

Facebook is always testing numerous features. On Wednesday, we looked a couple others including a new View Insights button for Pages, which lets them see how well specific posts are performing, and a “Watch Later” button on videos, which lets users save videos to view at another time.

Image via Facebook