Facebook Is Now Testing GIFs for Page Posts, Ads

Chris CrumSocial Media

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Back in May, Facebook finally started supporting animated GIFs in posts, but only those from personal accounts. A lot of Page admins were bummed about this because they recognized the potential to grab more attention and engagement from fans by using them.

While most Pages are still going to have to wait a little longer, the company is now at least testing the functionality with some of them, and that includes in ads.

A Facebook spokesperson tells WebProNews, "GIFs can be a fun and compelling way to communicate, so we've started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages."

You can see them in action from Wendy's:

Choosing a favorite ingredient is tough in this bowl.

Posted by Wendy's on Thursday, August 20, 2015

And Kuat (Coca-Cola's Brazilian brand):

Bem-vindos à zueira. Bem-vindos à internet. Bem-vindos a Kuat.

Posted by Guaraná Kuat Oh Yeah on Thursday, August 20, 2015

I can't see this doing anything but helping Pages and ads, so I'd be surprised if this doesn't roll out more broadly eventually. How long that takes to happen remains to be seen.

Images via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.