Facebook is launching a new design for the ads that appear to the right of the news feed. There will be fewer ads on the page at a time, but they will be bigger. Here's what it's g...
Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to de...
Facebook announced some new targeting capabilities for its Lookalike Audiences option.
Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target a...
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it's one...
Facebook is failing marketers, according to Forrester's Vice President and Principal Analyst, who says he's talked to brands, who are becoming increasingly frustrated.
This isn...
Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertiser...
Facebook announced that it is about to begin rolling out improved "Core Audiences" targeting options, which are built into all of its ad buying interfaces. These will allow adverti...
Facebook announced that it is rolling out Custom Audiences for general availability after previewing the new targeting feature last fall.
Custom Audiences let businesses target...
Facebook announced that it is testing a new mobile ad platform to give developers a new way to monetize their apps. The company is contributing its targeting capabilities to the ne...
Facebook announced on Tuesday that it is testing a new promoted video format in the News Feed, starting with one for the new film Divergent on Thursday.
Do you...
Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000.
"These new categories can help marketers reach people...
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