Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near th...
Facebook announced that it is extending its carousel ad format to mobile app ads. The format enables advertisers to showcase multiple images and links in one ad.
"Since its int...
Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past...
Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the com...
Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different ty...
Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Fac...
Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago.
"Roughly 35% of US sma...
Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices....
Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users...
Facebook announced a new way to measure conversion lift, giving advertisers a way to determine additional business results driven from people reached by Facebook ads on different d...
Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably ge...
Facebook reportedly has a marketing program called Grapevine, which it shares with some of its highest-paying advertisers, that gives those advertisers access to unprecedented user...
Facebook announced some changes to how developers can access the Ads API. These, the company says, will "empower" them to build more innovative ad tools.
There are now three ac...
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