Facebook is launching a new design for the ads that appear to the right of the news feed. There will be fewer ads on the page at a time, but they will be bigger. Here’s what it’s going to look like:

“This updated look will make right-hand column ads more visually consistent with the ads that appear in News Feed,” the company says. “They will use the same proportions as desktop News Feed ads, they will be larger in size, and there will be fewer of them. For advertisers, this offers a simpler way to create ads and an enhanced creative canvas on the right-hand column of Facebook.”

“The new look of the ads, along with their new distribution, is intended to offer a better ad experience on Facebook,” it adds. “In early tests we’ve seen increased engagement — up to 3X more — from people seeing the new design.”

That’s probably a good thing considering that Twitter ads are reportedly seeing significantly better click-through rates.

Advertisers will no longer have to choose separate images for News Feed and right-hand column placements. The same image will fit both with the new design.

Facebook says the new look will be rolling out over the coming months. Some advertisers will see the new option later this month. Facebook will support both formats during the transition phase.

Image via Facebook