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Tag: Facebook Ads

Why You Should Be Using UGC in Your Facebook Ads
There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and gro...
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Amazon Emerges as a Major Player in Digital Advertising
The news of Amazon's emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services....
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Facebook Increases Job Search Capabilities to 40 New Countries
Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media...
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New Facebook Features: Increase In-Store Business & Measure Results
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses F...
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Facebook Ad Network Takes On Google
Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Pre...
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Facebook Instant Articles To Support Video Ads
Soon, any publishers – big or small – will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be ...
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Square Adds Facebook Ad, Yelp Features
Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales wi...
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Facebook Makes Lift Measurement More Widely Available
In January 2015, Facebook launched Lift Measurement, which uses test and control groups to show advertisers additional business generated from their a...
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Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives
In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has surpassed 3 million afte...
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These Are The Ways Facebook Advertising Is Improving
Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States. Does Facebook account for ...
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Facebook Launches Canvas Full-Screen Ads
Facebook just announced the international release of Canvas, which it describes as a new full-screen, immersive mobile ad experience, which loads R...
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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns
Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allow...
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Facebook Lead Ads Get New Features
Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobil...
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Facebook And Instagram Stats To Consider This Holiday Season
Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also remind...
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This Should Make Instagram Even More Appealing For Marketing
A month ago, Instagram announced that its ads were officially rolling out to every marketer in the world after months of build up. The other day, the ...
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Do These Changes Make You Feel Better About Facebook Marketing?
It’s very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for business...
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Facebook Dynamic Product Ads Get Some Big Improvements
In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As ...
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Doing This Will Make Your Facebook Marketing More Cost Effective
When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You...
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Facebook Shows You How To Make Better Video Ads
Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thin...
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Here’s How Facebook Just Redefined Cost Per Click
Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will onl...
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