Amazon Emerges as a Major Player in Digital Advertising

The news of Amazon’s emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services.

Facebook Increases Job Search Capabilities to 40 New Countries

Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being…

New Facebook Features: Increase In-Store Business & Measure Results

Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business…

Facebook Ad Network Takes On Google

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook…

Facebook Instant Articles To Support Video Ads

Soon, any publishers – big or small – will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12. Now, news has emerged that Facebook will ad support for video…

Square Adds Facebook Ad, Yelp Features

Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales with customers after they’ve left the store. The new additions are Facebook ad integration and an Automated Campaign…

Facebook Gives Advertisers New ‘Delivery Insights’

Facebook announced the introduction of Delivery Insights in Ads Manager, aimed at “taking some of the guesswork out of creating competitive ads.” Delivery Insights is a new set of insights that tells you how your ads are competing at auction…

Facebook Makes Lift Measurement More Widely Available

In January 2015, Facebook launched Lift Measurement, which uses test and control groups to show advertisers additional business generated from their ads. This has only been available to a small number of advertisers, however. The company says it has helped…

Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives

In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has surpassed 3 million after just passing the 2.5 million milestone 6 months ago. Instagram has surpassed 200,000 after…

These Are The Ways Facebook Advertising Is Improving

Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States. Does Facebook account for a significant portion of your own advertising efforts? Discuss. 3 million is a pretty remarkable number considering…