Why You Should Be Using UGC in Your Facebook Ads

There are multiple methods that influencers can utilize in the Facebook ecosystem, including live streaming collaborations, fan page postings, and group advertisements.

Amazon Emerges as a Major Player in Digital Advertising

The news of Amazon’s emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services.

Facebook Increases Job Search Capabilities to 40 New Countries

Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being…

New Facebook Features: Increase In-Store Business & Measure Results

Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business…

Facebook Ad Network Takes On Google

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook…

Facebook Instant Articles To Support Video Ads

Soon, any publishers – big or small – will be able to use Facebook Instant Articles. In February, Facebook announced the feature would be opened up on April 12. Now, news has emerged that Facebook will ad support for video…

Square Adds Facebook Ad, Yelp Features

Square announced some additions to its Customer Engagement offering. Customer Engagement is a suite of tools aimed at helping businesses grow sales with customers after they’ve left the store. The new additions are Facebook ad integration and an Automated Campaign…

Facebook Makes Lift Measurement More Widely Available

In January 2015, Facebook launched Lift Measurement, which uses test and control groups to show advertisers additional business generated from their ads. This has only been available to a small number of advertisers, however. The company says it has helped…

Infographic Shows Facebook and Instagram Ad Specs For 10 Objectives

In the past week or so, Facebook has revealed how many active advertisers it has on both Facebook and Instagram. Facebook has surpassed 3 million after just passing the 2.5 million milestone 6 months ago. Instagram has surpassed 200,000 after…

These Are The Ways Facebook Advertising Is Improving

Globally, Facebook now has 3 million businesses actively advertising. Over 70% of these are from outside the United States. Does Facebook account for a significant portion of your own advertising efforts? Discuss. 3 million is a pretty remarkable number considering…

Facebook Launches Canvas Full-Screen Ads

Facebook just announced the international release of Canvas, which it describes as a new full-screen, immersive mobile ad experience, which loads “nearly instantaneously” when someone taps on a News Feed ad. “Facebook built Canvas in collaboration with brands and agencies…

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as…

Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a…

Facebook And Instagram Stats To Consider This Holiday Season

Facebook is sharing some new research from FBIQ about how people are shopping online for the holidays these days. Naturally, they’re also reminding businesses that they have various ads and marketing tools that can help them take advantage of these…

This Should Make Instagram Even More Appealing For Marketing

A month ago, Instagram announced that its ads were officially rolling out to every marketer in the world after months of build up. The other day, the company discussed new ways for advertisers to drive a wider range of objectives…

Do These Changes Make You Feel Better About Facebook Marketing?

It’s very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Facebook has dramatically improved advertising over that time period, offering numerous tools,…

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps…

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless…

Facebook Shows You How To Make Better Video Ads

Facebook launched the new Video Ad Creative Spotlight to show advertisers some of the best video ads that are being made. Perhaps you can learn a thing or two from them. “Each month, this spotlight will showcase top video ad…

Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to…