Facebook just announced some new updates to Ads Manager Reports. The company says this is the latest move in its recently announced efforts to simplify its ad products, which inclu...
Facebook has revealed that it now has over a million active advertisers. It's unclear exactly when the company hit this milestone, but it dropped the stat in an update in its newsr...
Facebook just announced a few more updates to its efforts to "simplify" its ad products. The company recently revealed that it plans to cut down its existing ad units by more than...
Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the following statement:
In k...
Facebook announced today that it is cutting the number of ad units it offers to marketers in half. Actually, they have 27 different ad units right now, and when all is said and don...
Facebook announced today that it is rolling out Promoted Page Likes around the world, after first launching them for U.S. businesses in December. These are designed to let Page own...
Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix an...
Facebook, as you've probably heard by now, introduced Facebook Home today at a press event. This is essentially Facebook's way of taking over your Android device. You can learn mor...
Facebook announced some new updates to Ads Manager, which it says will make it easier for advertisers to see how they're performing when it comes to specific goals and to calculate...
Last fall, Facebook released its custom audiences tool for marketers. Now, they've expanded it to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai.
Businesses th...
Facebook is now offering advertisers a new feature called Lookalike Audiences, which enables direct marketers to target audience segments with similar customer profiles to those th...
It appears that Facebook is prolonging the inevitable. The industry has been waiting for Facebook to launch an ad network that would rival Google's AdSense...
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