Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert....
Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the...
Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with the...
A new study is out from Adaptly, Facebook, and Refinery29 finding that sequencing ads that take individual consumers "down the marketing funnel" gets better results than a simple s...
Facebook is asking Page admins if they're interested in growing their business on Facebook. Why sure, Facebook. Tell me more.
In a prompt appearing on the top of Pages, Faceboo...
Facebook announced an update to its desktop app ads, enabling game developers to sell virtual goods directly from News Feed and right-hand column ads.
"A developer with a deskt...
Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Pa...
The effectiveness of Facebook ads has been questioned time and time again. A few months ago, the topic picked up a great deal of momentum after a controversial video came out sugge...
Facebook announced some new video ad capabilities. Advertisers looking to get more video views will be able to choose a Video Views objective when they're creating an ad with the A...
Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an "industry-first solution". It matches clicks on paid search ads to audiences on Facebook in...
Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads ha...
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