Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools.
There are now three access levels: Development, Basic, and Standard. Development lets you try out the API, and test apps on the Facebook Platform. Basic lets you further test, iterate, and build an app with up to 25 external accounts. Standard lets you use unlimited accounts to scale the app. With that, developers are able to be nominated to be Facebook Marketing Partners (the new name for PMDs).
“The development and basic access levels are being added prior to the existing standard access level to the Ads API, thus enabling new developers to innovate faster in these emerging areas, while allowing existing partners to grow their businesses in their particular domains,” says Aditya Kulkarni in a blog post. “New developers that want to explore the FB Ads API and try building new tools can now get started on the Ads API with development access by going here and, when ready, apply for access to basic and standard levels as needed.”
“The new access levels do not affect existing Ads API developers, who already have the highest access level,” he says. “We are also not changing the qualifications to become a partner, though we are expanding the ways that partners can differentiate themselves. Allowing more diversity in our Ads API ecosystem will help drive more innovation and expand on the capabilities of the Facebook platform.”
You can read more about each access level here.
Starting at the beginning of next year, the PMD program is also getting some change beyond its name. More on that here.
Image via Facebook