Facebook Launches Mobile App Ad Improvements

Chris CrumMarketing & AdvertisingLeave a Comment

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Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money.

For one, marketers can now buy Facebook mobile app ads with guaranteed reach and frequency.

"This allows advertisers to boost awareness while controlling how often someone sees an ad," Facebook is telling businesses. "For example, advertisers can set their app ad campaign to reach 5 million people with a frequency cap of three impressions per person for one week. Since reach and frequency optimizes for unique reach, it should only be used for campaigns with brand awareness goals, like those for app launches or updates."

Additionally, mobile app ads in News Feed will now support video creative, and mobile app advertisers can start targeting Amazon Fire tablets.

"As more and more people upload, share and discover video on Facebook, marketers are realizing the value of video at every stage of the buying cycle, from awareness to conversion," Facebook says. "This holiday season and moving forward, when eligible, video mobile app ads will play automatically in News Feed. Additionally, advertisers are now able to purchase mobile app ads with video creative through Power Editor."

As far as Amazon Tablets are concerned, you may be interested to know that Amazon sold three times as many on Black Friday as it did during the same time last year.

Facebook already offered targeting for Apple, Samsung, and HTC devices. Now marketers will be able to advertise Amazon Appstore apps on Facebook to the appropriate audience.

If you're a developer, Facebook has some things related to all of this to tell you too.

If you're running a business or at least marketing one, check out the company's blog post for some tips on holiday mobile app advertising.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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