Bing Ads News

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new...

Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft announced that it has put together a new eBook for tax season aimed at giving agencies tips and insights to help their tax-related clients' improve their search campaigns...

Bing Talks 2016 Search Predictions, Looks At ’15 Trends

Microsoft is talking up the importance of search to marketers looking for "smart brand connections". In doing so, it shares a look at the top marketing buzzwords searched in th...

Here’s What’s Changing With Bing Ads Now That It Includes AOL

As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bin...

Bing Ads Gets New Mobile Campaign Monitoring Features

Microsoft announced the launch of two new features for campaign monitoring on iOS and Android: favorites and push notifications for Automated Rules. "Favorites are meant to be...

Bing Maps Gets Traffic Cameras

Microsoft announced the launch of traffic cameras in Bing Maps. Yep, you read that correctly. "Seeing is believing," the company says in a...

Microsoft Launches Bing Ads Elite SMB Partner Program

Microsoft announced the launch of a new program for SMB Bing Ads partners who have "proven their competence" when it comes to bringing success to small and medium-sized businesses....

Bing Tells You How Not To Get Kicked Out of Bing Ads

Microsoft took the time this week to highlight some things that will get Bing Ads advertisers in trouble. Most of this is common sense stuff, but it's worth looking at, especially...

Microsoft’s Bing Ads Get New Image Extensions

Microsoft announced on Monday that Bing Ads now offers Image Extensions that can help advertisers capture user attention and increase clicks. Advertisers can upload up to six i...

Bing Ads Editor for Mac Coming In The Summer

Microsoft announced that it's working on a Bing Ads Editor for Mac, which will be coming early next summer. "Bing Ads Editor for Mac will make it easy for Mac users to use Bing...

Bing Ads Academy Training Program Announced

Microsoft announce the launch of Bing Ads Academy, a new training program for advertisers to learn how to get more out of Bing Ads. There are courses for both newer customers and t...

Bing Product Ads Get 5 New Features

Microsoft announced the launch of five new features for Bing Product Ads. These include: support for used and refurbished products as part of the inventory, product ads on Bing Mob...

Bing Ads Get Remarketing Capabilities (Finally)

Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before....

Bing Makes Improvements To Conversion Tracking

Bing announced some new improvements to conversion tracking in Bing Ads aimed at speeding up and simplifying workflow and helping advertisers boost ROI. The new stuff is in dir...

Microsoft Announces Bing Ads Keyword Planner

Microsoft announced on Wednesday the release of the new Bing Ads Keyword Planner, described as "a one-stop shop" for building new campaigns and improving existing ones. The too...

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