Microsoft announced new global increased age and gender coverage for improved demographic targeting in Bing Ads. It utilizes data from users' search and display behavior.
Acco...
Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been the two most requested feature...
Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft's display, mobile, and video ad inventory across th...
Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the company announced that the featur...
Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has new features for vertical and pr...
Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing s...
Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics a...
The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report...
Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variati...
Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API.
"Gone...
Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers.
Once again, Bing is foll...
Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeti...
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