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Tag: Bing Ads

Microsoft Announces Bing Ads Keyword Planner
Microsoft announced on Wednesday the release of the new Bing Ads Keyword Planner, described as “a one-stop shop” for building new campaign...
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Bing Ads Gets New ‘Notify Me’ Automated Rules
Microsoft announced a ew type of Automated Rules for Bing Ad Campaigns called “Notify Me,” which send advertisers emails for campaigns, ad...
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Bing Ads Gets Marketplace Trends Visualization Tool
A few days ago, Bing launched the Bing Ads Marketplace Trends Interactive Website, which is designed to help advertisers get a better look at data in ...
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Bing Ads Gets Accounts & Billing Improvements
Microsoft announced that it’s making some changes to accounts and billing for Bing Ads. It’s all in direct response to advertiser feedback...
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Microsoft Says Windows 10 Will Help Your Holiday Bing Ad Campaigns
As you may know, Microsoft launched Windows 10 this week. It has Bing built into it, and the company expects a billion to be on Windows 10 by 2018. It...
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Bing Launches Native Ads On MSN For Search Marketers
Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest...
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Bing Shopping Campaigns Now Available To All In The U.S.
Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing...
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Bing Ads Gets Better Demographic Targeting
Microsoft announced new global increased age and gender coverage for improved demographic targeting in Bing Ads. It utilizes data from users’ se...
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Bing Ads Home Page Gains Highly Requested Features
Microsoft had added customized modules and period-over-period comparison features to the Bing Ads homepage. According to the company, these have been ...
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What Marketers Should Know About The AOL-Bing Deal
Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobi...
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Bing Sheds Light On Yahoo Click Volume
Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain incr...
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Auction Insights Launched For Bing Ads In All Markets
Microsoft announced Auction Insights for the Bing Ads web user interface back in November. At the time, it was a U.S. only release. On Monday, the com...
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Bing Ads Campaign Planner Gets An Update
Microsoft announced the launch of a new version of its Campaign Planner tool for the holidays. The tool, which was first released in September, has ne...
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Yahoo Bing Network Search/Click Volumes Double YoY
Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the F...
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Bing Ads Get Targeting Changes, App Extensions
Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, ...
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Bing Ads Get Universal Event Tracking
Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track...
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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years
The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U....
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Bing Ads Launches Enhanced Sitelinks
Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world. Microsoft has been ...
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Bing Ads Gets Close Variants In Exact Match
Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now inc...
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Bing Ads Lets You Share Negative Keyword Lists Among Campaigns
Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web int...
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