Bing Ads Gets New Mobile Campaign Monitoring Features

Chris CrumMarketing & Advertising

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Microsoft announced the launch of two new features for campaign monitoring on iOS and Android: favorites and push notifications for Automated Rules.

"Favorites are meant to be a super quick, simple and easy way for you to monitor what you care about the most," Microsoft says. "Want to quickly reference your top holiday campaigns? Star them using Favorites. How about that top performing keyword that you are obsessed about? Star it using Favorites."

"The best part is that the next time you use the app, the new Favorites tab lists everything in one centralized place so you don't have to go spend time fishing for those for campaigns," the company adds."

Advertisers can now use Notify Me rules as a way to get notifications for campaigns, ad groups, ads, or keywords that match certain criteria they've defined. Based on existing automated rule email settings, advertisers can be notified via push notification every time a rule runs, only if there are changes or errors, or only if there are errors.

The updates are now available for both operating systems.

Images via Microsoft

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.