Microsoft's Bing Ads Get New Image Extensions

Chris CrumMarketing & Advertising

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Microsoft announced on Monday that Bing Ads now offers Image Extensions that can help advertisers capture user attention and increase clicks.

Advertisers can upload up to six images alongside their ad copy and other extensions.

"Visuals can help set your ad apart. Image extensions are a way to visually promote your product or service, help increase traffic, raise brand awareness and elicit better quality traffic by showing searchers up front what to expect when they click your ad," says Bing's Pankesh Jhaveri. "In addition to a larger ad footprint that using image extensions provides, you can add other extensions to provide additional callsv-to-action and increase the likelihood a searcher will click your ad and head over to your site."

"Finally, with Image Extensions, you have the option to provide a unique URL for each image served, so you can customize where you point potential customers," Jhaveri adds.

Image extensions are available across all Bing Ads markets for display on both PCs and tablets.

Microsoft is also working on bulk upload capabilities and Bing Ads Editor support for image extensions. They're also experimenting with multi-image layout and combinations of display text and description. Stay tuned for more on that stuff.

Images via Microsoft

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.