Microsoft announced the launch of five new features for Bing Product Ads. These include: support for used and refurbished products as part of the inventory, product ads on Bing Mobile, share of voice reporting with impression share metrics, catalog statuses available via the Content API, and Bing Shopping Campaign availability in UK and Australia.
Advertisers selling pre-owned products can take advantage of the Used and Refurbished products support. Use the Condition field to display the right condition of your products in the catalog feed file, and upload your product catalog of Used and Refurbished products.
Create product groups by using Condition as the attribute and choose New, Refurbished or Used as the values, and differentiate bids for Used and Refurbished products from New products. You can track performance for Used and Refurbished products with Product Partition and Product Dimension reports.
Product Ads on Bing Mobile appear on Android and iOS.
“To help you optimize your Bing Shopping Campaigns, we are excited to announce the availability of Share of Voice reporting using Impression Share metrics,” says Bing in a blog post. “This metric represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your product groups, offers, and campaign settings.”
“If you have been using Content API to manage your inventory on Bing Merchant Center, you will be very pleased to know that you will now be able to pull the status report for your catalogs that you submitted via the API,” Bing says. “We hope that this will make your job of managing the product inventory easier and help you maintain a healthy state of offers on Bing.”
More on the API here.
More on all of the new features here.
Images via Microsoft