Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before.

“Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best ROI,” says Bing’s Kalyan Nanduru. “Dozens of early users have seen great returns and we can’t wait for you to give it a try and let us know how it works for you, too. As a new targeting enhancement to optimize your Search and Shopping campaigns, remarketing is especially fitting for advertisers looking to get the most out of the coming holiday shopping season.”

“Remarketing is a second change to engage visitors to your website after they’ve left,” adds Nanduru. “As a valuable addition to your audience targeting toolbox, remarketing gives you another avenue – and another chance – to reach your customers.”

The company gets more into the benefits and set-up of remarketing in a blog post here.