In early June, Pinterest announced “new and improved” analytics, and now they’ve made the offering generally available. The company describes it as a “new, smarter tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”

“Available in 31 different languages, Pinterest analytics helps businesses improve—whether it’s updating their product offerings after seeing what’s popular on Pinterest, or changing how they pin based on what’s trending with Pinners,” a spokesperson for Pinterest tells WebProNews. “Those with a business account can access the new tool immediately by visiting analytics.pinterest.com or their Pinterest profile.”

Pinterest drives more social referrals to websites in the U.S. than any other social networks besides Facebook.

Pinterest has also begun testing a new “News” section in its iOS app. It’s basically the equivalent of Twitter’s Activity feed, showing you what people you are following on Pinterest are up to.

More on the Analytics offering here.

Image via Pinterest