Tag: Advertising

Google Reworks Workflow in AdWords
Google announced that it has made some changes to the workflow in AdWords to make it easier to set up automated bidding. Specifically, they're adding the ability to create or add i...
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Instagram Is About To Roll Out Video View Counts
Instagram announced that it's now testing video view counts, which it expects to roll out to all users over the coming weeks. This will also extend to ads. "This is a long r...
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Google Warns Merchants About Global Trade Item Numbers
Last Fall, Google Shopping began requiring feeds targeting Australia, Brazil, C...
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Facebook Announces New Video Ad Features
Facebook just announced some new features for video ads aimed at helping advertisers better communicate their messages and capture viewers' attention. These include automated capti...
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Google Says No More To Flash Ads
Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, Bid Mana...
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Twitter Announces New ‘First View’ Video Ads
Twitter announced a new video ad offering called First View. This enables marketers to reach Twitter audiences as soon as they open the service. "Each day, millions of people c...
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AdWords Android App Gets More Useful
Last year, Google finally launched an AdWords mobile app. While it only...
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LinkedIn Ends Network Display, Lead Accelerator
A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as L...
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Instagram Launches 60-Second Video Ads
Instagram has begun rolling out sixty-second video ads to marketers. "We recognize that advertisers have a variety of creative resources and want to bring more choice to help t...
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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns
Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped ca...
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DoubleClick Gives Brands New App Install Features
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is...
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Paid Search Growth Slows to a Crawl
Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...
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Google Ends AdWords Support For Old Versions of IE
Earlier this month, Microsoft ended its support for o...
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Amazon To Run First-Ever Super Bowl Ad
Amazon has never advertised during the Super Bowl before, but that's about to change as the company hopes to rev up sales of its Echo smart device. Amazon is giving us a sneak...
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Some Twitter Users Don’t See Ads
Some Twitter users see fewer ads than most of us. Some don't even see any at all. This has been going on for months. That is...
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