Amazon has never advertised during the Super Bowl before, but that’s about to change as the company hopes to rev up sales of its Echo smart device.

Amazon is giving us a sneak peek at the spot, which features Alec Baldwin and Dan Marino asking Alexa (the assistant that powers Echo) about snack stadiums.

It looks like they’re going with the hashtag #Baldwinbowl.

Amazon launched Echo last summer. It’s a smart device that talks to you, lets you add items to a shopping list, and gives you info, music, news, weather, etc. It has sold pretty well apparently. The company said it was the number one best seller across all $100+ products available on Amazon.com on Black Friday.

In November, Amazon Echo was added to the inventories of 3,000 stores throughout the U.S. including The Home Depot, Staples, Sears, Brookstone, Radioshack, Fred Meyer, P.C. Richard & Son, and others.

Earlier this month, The Wall Street Journal reported that Amazon will soon release a smaller, portable version of Echo. It’s expected to sell for a lower price than the $180 device that exists

Image via YouTube