How adidas is Creating a Digital Experience That's Premium, Connected, and Personalized
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.

How to Use Data to Become Incredibly Customer Centric
How to Use Data to Become Incredibly Customer Centric

Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer centric.

Marriott Using Salesforce Einstein to Reinvent the Hotel Experience
Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

Salesforce Co-founder & CEO Marc Benioff. announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app.

Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where prices start at around a thousand dollars, had a breakout IPO on Thursday raising $885 million while setting a valuation of $6.2 billion on the company.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

How Adobe is Using AI to Transform the Customer Experience
How Adobe is Using AI to Transform the Customer Experience

“Adobe Sensei an AI and machine learning platform that deeply understands how our users work and delivers a lot of simple workflow that makes that magical moment happens in any of our applications,” noted Abhay Parasnis, CTO & EVP at Adobe.

Successful CEOs Understand The Customer Journey
Successful CEOs Understand The Customer Journey

When you make the shift into CEO or any type of leadership role, it means you have to take on more of a strategic process and more of a strategic approach.

Denny's Says That Google Ads Are Bringing Customers to the Table
Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

What Are Businesses Trying to Accomplish with AI-Powered Customer Support?
What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it…

4 Ways to Attract New Customers in a Competitive Market
4 Ways to Attract New Customers in a Competitive Market

One hard truth that new entrepreneurs find out quickly is that, running a business is…