Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Yext Delivers a New Paradigm in Search, Says CEO
“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are going to win in this massive paradigm shift.”
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
SurveyMonkey CEO: Our Enterprise Business is in Hyper-Growth Mode
Our business on the enterprise side is in hyper-growth mode, says SurveyMonkey CEO Zander Lurie. “We booked our first $10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these years.”
We’ve Gotten Enormous Benefits From the Digital World, But Trust Has Really Suffered, Says SAP CEO
I think trust has really suffered. In many ways, we’ve gotten enormous benefits from the digital world. In fact, you can stay connected to everybody, almost every place, by just picking up your device in the morning and never leaving your house.
SAP CEO: We Out-Innovated Everybody
“Where did we leave them in the dust? We basically out innovated everybody in terms of how you run your business better. Now the idea is how you create an unbelievable human experience so you inspire your people to take care of your customer and create a loyalty effect.”
Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution
“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology.” Block says that we are just at the dawn of the Fourth Industrial Revolution.
Cloud Taking Over the World, Says Okta CEO
Cloud is just getting started says Okta CEO, Todd McKinnon. “We’re still in the early days of cloud adoption,” says McKinnon. “We’re very excited about the runway ahead and the value we can provide, in that context of really… cloud taking over the world.”
