EnterpriseCustomer

In today’s fast-paced, digital-first world, understanding the customer journey has become a crucial aspect of marketing and business strategy. The metaphor of a "journey" has evolv...

Enterprise Customers Know What They Want, Do You?

In today's hyper-competitive business environment, enterprises are more discerning and demanding than ever before. They know precisely what they want from their technology vendors,...

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing...

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Z...

SAP Is Buying LeanIX to Round Out Its Business Transformation Portfolio

SAP announced it has entered an agreement to purchase LeanIX, with a view to improving its business transformation portfolio....

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Ecommerce, Search, Social… and Conversational Space?

"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...

Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

"What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital," says Adobe...

COVID Accelerated Digital Transformation, Says DocuSign CEO

"We have seen significant acceleration since the COVID-19 pandemic," says DocuSign CEO Dan Sprin...

Judge Orders IBM to Pay BMC $1.6 Billion

A federal judge has ordered IBM to pay BMC $1.6 billion for "intentional wrongdoing" when it poached mutual clients from the latter....

Larry Ellison Says Oracle’s Cloud ERP Will Be “A Lot Bigger” Than $20 Billion

Larry Ellison has predicted his company’s cloud ERP business will grow faster than projected, being “a lot bigger” than $20 billion in five years....

Slack Has Already Transformed Salesforce

"Slack has already transformed the way we work at Salesforce," says Sale...

Mendix: ‘Low-Code Achieves Mainstream Status’ In Enterprise

Mendix has released a comprehensive study of the low-code market within the enterprise, and it shows how important the technology has become....

Zoom Acquiring Five9 for $14.7 Billion

Zoom announced it is acquiring Five9, a leading intelligent cloud contact center provider, for approximately $14.7 billion....

Outreach CEO: The Rise Of The Revenue Innovator

"We're seeing the rise of what we call the "revenue innovator, says Outreach CEO Manny Medina. "The revenue innovator is a different job description that h...

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