The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.
Tech Companies Must Have A Subscription Business Model: Nutanix CEO
You have got to have a subscription business model just like Netflix says Nutanix CEO Dheeraj Pandey. Just like Adobe and just like Microsoft. Customers subscribe and we stream innovation.
ServiceNow CEO: At The Forefront Of The Digital Transformation Rage
Digital transformation is the opportunity of this generation, says ServiceNow CEO Bill McDermott. This is how you transform companies. This is how you grow and this is how you navigate a digital experience to win. We’re at the forefront of the digital transformation rage in the cloud.
Apple Purchases Fleetsmith to Beef Up Device Management
Apple has acquired Fleetsmith, the creator of a device management solution that helps companies manage their Apple devices.
Lenova Expands Linux Certification to Its Entire Lineup
In good news for Linux, Lenovo has expanded its Linux certification to its entire ThinkPad and ThinkStation lineup.
Digital Transformation Is More Important Than Ever, Says VMware CEO
In this environment, digital transformation is more important than ever, says VMware CEO Pat Gelsinger. If you think of it only a few percentages of employees worked from home before this (pandemic). Now it’s 97 percent.
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”