TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Ecommerce, Search, Social… and Conversational Space?

When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.

6 Ways to Achieve Great Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”

SAP CEO Christian Klein
Qualtrics IPO Is A Win-Win, Says SAP CEO

Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.

Tech Companies Must Have A Subscription Business Model
Tech Companies Must Have A Subscription Business Model: Nutanix CEO

You have got to have a subscription business model just like Netflix says Nutanix CEO Dheeraj Pandey. Just like Adobe and just like Microsoft. Customers subscribe and we stream innovation.

ServiceNow CEO Bill McDermott: At The Forefront Of The Digital Transformation Rage
ServiceNow CEO: At The Forefront Of The Digital Transformation Rage

Digital transformation is the opportunity of this generation, says ServiceNow CEO Bill McDermott. This is how you transform companies. This is how you grow and this is how you navigate a digital experience to win. We’re at the forefront of the digital transformation rage in the cloud.

Apple Park
Apple Purchases Fleetsmith to Beef Up Device Management

Apple has acquired Fleetsmith, the creator of a device management solution that helps companies manage their Apple devices.

Lenovo ThinkPad Fedora
Lenova Expands Linux Certification to Its Entire Lineup

In good news for Linux, Lenovo has expanded its Linux certification to its entire ThinkPad and ThinkStation lineup.

Digital Transformation Is More Important Than Ever, Says VMware CEO

In this environment, digital transformation is more important than ever, says VMware CEO Pat Gelsinger. If you think of it only a few percentages of employees worked from home before this (pandemic). Now it’s 97 percent.