Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
EnterpriseCustomer
- AdvertisingDay
- AnalyticsPro
- B2BMarketingTrends
- BrandBuildingPro
- CMOTrends
- ContentMarketingNews
- CRMNews
- DataDrivenMarketingPro
- DemandGenPro
- DigitalAgencyPro
- DigitalAssetManagementPro
- DigitalExperiencePro
- DigitalMarketingNews
- DigitalTransformationTrends
- EmailMarketingToday
- EnterpriseCRMNews
- EnterpriseCustomer
- EnterpriseMarketingNews
- FullStackMarketerNews
- InfluencerMarketingPro
- Marketing Strategies
- MarketingAI
- MarketingNews
- MediaTransformationUpdate
- MobileMarketingPro
- OmniChannelMarketer
- PaidSearchPro
- PodcastingPro
- ProgrammaticAdvertisingPro
- PublicRelationsPro
- SalesNews
- SearchNews
- SEMProNews
- SEOProNews
- SocialMediaNews
- VideoMarketingPro
- More
EnterpriseCustomer
Box CEO: All Hands On Deck With Digital Transformation
Aaron Levie, CEO of Box, discusses the company’s continued growth and progress in supporting customers with their push toward digital transformation.
There Are No People In Headquarters Right Now, Says Cisco CEO
We have a significant business that is related to corporate headquarter facilities and there are no people in those headquarters right now says Cisco CEO Chuck Robbins.
Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to.
COVID Accelerated Digital Transformation, Says DocuSign CEO
We have seen significant acceleration since the COVID-19 pandemic, says DocuSign CEO Dan Springer. A significant portion of that (increase) was due to increase use cases from customers driving that digital transformation faster with services like DocuSign.
6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.
Tech Companies Must Have A Subscription Business Model: Nutanix CEO
You have got to have a subscription business model just like Netflix says Nutanix CEO Dheeraj Pandey. Just like Adobe and just like Microsoft. Customers subscribe and we stream innovation.
ServiceNow CEO: At The Forefront Of The Digital Transformation Rage
Digital transformation is the opportunity of this generation, says ServiceNow CEO Bill McDermott. This is how you transform companies. This is how you grow and this is how you navigate a digital experience to win. We’re at the forefront of the digital transformation rage in the cloud.
Apple Purchases Fleetsmith to Beef Up Device Management
Apple has acquired Fleetsmith, the creator of a device management solution that helps companies manage their Apple devices.
Lenova Expands Linux Certification to Its Entire Lineup
In good news for Linux, Lenovo has expanded its Linux certification to its entire ThinkPad and ThinkStation lineup.
Digital Transformation Is More Important Than Ever, Says VMware CEO
In this environment, digital transformation is more important than ever, says VMware CEO Pat Gelsinger. If you think of it only a few percentages of employees worked from home before this (pandemic). Now it’s 97 percent.
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral…
There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer
“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger.
Digital Transformation: The Conversation Has Shifted, Says ServiceNow CEO
We’re done with talking about if it is a good idea to digitally transform, says ServiceNow CEO Bill McDermott. Now the conversation has shifted to how quickly can you get me there.
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.