How Do You Measure the Success of a Content-Driven Marketing Strategy?
How Do You Measure the Success of a Content-Driven Marketing Strategy?

The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.

Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine
Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just that.

Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales
Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide.

Read Your Customer's Digital Body Language, Boost Sales!
Read Your Customer’s Digital Body Language, Boost Sales!

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost…

50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned
50 Million Google+ Accounts Compromised in Latest Data Breach, Platform to Shut Down Earlier Than Planned

The discovery of another privacy flaw has pushed Google to shut down Google+ much earlier…

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.

5 Instagram Contest Ideas That Will Skyrocket Your Following
5 Instagram Contest Ideas That Will Skyrocket Your Following

Instagram is one of the most formidable social media platforms today. It now has over…

Why Vertical Videos are Now Essential to Growing Your Brand
Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research…

GaryVee: Everybody's So Over-Leveraged They Don't Have Businesses
GaryVee: Everybody’s So Over-Leveraged They Don’t Have Businesses

Gary Vaynerchuk says that startups are so over-leveraged that they don’t really have businesses, they have VC arbitrage machines for the next fundraising. He suggests to young VC funded entrepreneurs that they should realize this and actually build a business focused on profit, not just appeasing VC’s who have no vested interest in the business.

5 User-Generated Content Campaigns Your Brand Can Learn From
5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy…