Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools.
Marketing innovator Neil Patel says that video is better than most marketing channels out there for getting traffic fast. In his latest video Patel explains how anybody can drive traffic to their website, and more importantly, drive sales of products and services.
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.
“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.”
In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.