DigitalMarketingNews

The Power of YouTube Influencer Marketing

WebProNews - October 14, 2023

AITrends

Google’s Bard AI Sided With DOJ Against Google

WebProNews - July 24, 2023

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How Content Marketing Has Changed For Major Brands In The Last Decade

WebProNews - May 13, 2023

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YouTube Announces New Ways to Engage With Customers via YouTube Shorts

WebProNews - May 1, 2023

AdvertisingDay

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

Rich Ord - March 8, 2023

Instagram’s Founders Are Launching An AI-Powered Social News Feed

Instagram's founders are on to their next venture, launching Artifact, an AI-powered social news feed app....

Yahoo Teasing a Search Engine Return

Yahoo is teasing a return to the search engine market years after abandoning it to Google and Microsoft....

TikTok Is Making a Play for Search

TikTok is making a play for the search market, encouraging users to use it in place of traditional search engines....

Baidu Set to Unveil AI-Powered Search

Baidu is preparing to unveil an AI-powered, ChatGPT-like search engine based on the company's Ernie tech....

DOJ & Eight States Sue Google for Monopolizing Digital Ads

Google is once again in the crosshairs for alleged monopolistic behavior, accused of dominating multiple digital ad products....

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Ecommerce, Search, Social… and Conversational Space?

"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...

Apple Launches Apple Business Connect, Giving Business More Control

Apple has launched Apple Business Connect, a new way for businesses to customize how their information is displayed across the company's apps....

Retailers Should Focus On The Last Mile, Says Justuno CEO

"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...

Meta Fined Another $414 Million Over Online Ads

The European Union has once again fined Meta, this time to the tune of $414 million, over forcing ads on individuals....

No Ads In WhatsApp for the Foreseeable Future

WhatsApp users can breathe a sigh of relief, at least for now, with the latest report indicating WhatsApp is not bringing ads to the platform....

Google Ad Manager Is Back Up After an Outage

Google had a major outage with its Google Ad Manager late Thursday evening, before fixing it more than two hours later....

Amazon’s Advertising Unit the Latest to Suffer a Headcount Freeze

Amazon's advertising unit is freezing its headcount as the company deals with economic headwinds impacting the industry....

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...

Hotel Marketers Are Turning to TikTok…and You Should Too

Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow....

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