Personally, I don’t consider TikTok a national security threat says Vayner Media CEO Gary Vaynerchuk. But maybe I’m not sitting on information that others are. But no, I do not.
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.”
Pinterest Expects 60% Sales Growth Thanks to Ad Rebound
Pinterest announced its quarterly results, beating estimates and providing some good news for the advertising business.
IBM: Barriers To Digital Transformation Have Broken Down
Brenda Harvey, General Manager of IBM Asia Pacific, discusses how the work at home acceleration has permanently broken down the barriers to digital transformation.
Google Sets Aside $1 Billion For News Publishers
Google has at times been at odds with news publishers over the years, but is now trying to smooth things over to the tune of $1 billion.
Salesforce CEO: We Are In A New Digital World
Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.
Businesses Being Reimagined In A World That Is Now Entirely Digital
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
AT&T Exploring Ads On Your Cell Phone For a Price Discount
In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill.