Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.
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Articles for CMOs
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”
LinkedIn Users Will Be Able to Use AI to Help Create Their Profiles
If you’ve ever struggled to find the right words to describe your career on LinkedIn, the platform is deploying AI to help.
Delta CMO: All 85,000 Employees Are Brand Ambassadors
“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes.
How To Increase Sales and Traffic With eCommerce Mobile App Development
Using apps for shopping is a trend nowadays. find out how to increase your mobile app traffic and conversion rate to maximize your revenue.
AI Helps Drive Bing Across the 100M Daily User Threshold
Bing has hit an important milestone, thanks to an AI-driven boost, now boasting 100 million Daily Active Users.
Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience
Learn more about why digital shopping is shaping up to become the new in-store retail experience in the article below.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Salesforce Announces Einstein GPT, a ChatGPT-Powered Einstein AI
Salesforce has announced Einstein GPT a major upgrade to its Einstein AI that uses OpenAI’s ChatGPT to improve its abilities.
Google Brings ‘Retail Search’ to Cloud Customers
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers.
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding.
How to Increase Sales in Online Marketplaces
Increasing your sales online is important – read more below on how to increase sales to your online marketplaces.
Get Ready for More Ads on Your iPhone and Mac
In a move that is sure to upset users, Apple may be preparing to bring far more ads to its iPhone and Mac platforms.
Netflix’s Ad-Supported Plan Will Have a Major Limitation
Netflix is working to roll out an ad-supported plan, but it will come with a major limitation: no downloads.