Advertising & Marketing

Facebook API Console Aimed at Making the Open Graph API Simpler
Apigee has launched a Facebook API Console. This is a free tool that allows Facebook developers to learn, debug, interact wi...
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MapQuest Rolls Out New Look
AOL's MapQuest has introduced a new look and feel that goes beyond maps and driving directions and focuses more on local search. Starting today users can opt in v...
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Google’s New Plan for China
We haven't heard much about the Google/China situation lately, but now Google's Internet Content Provider license is up for renewal, so Google has provided an update....
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Google Docs Viewer Goes Mobile
Businesspeople are busy people, and with its latest Google Docs upgrade, Google's tried to take that fact into account.  Now, it should prove much simpler for individuals t...
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Facebook Snags Chrome Engineering Director
A man who, according to his LinkedIn...
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More Business Travelers Using Facebook And Twitter
Business travelers rank adjusting travel plans, making dinner reservations and checking into hotels as three of the top four "must have" mobile applications, according...
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New “Bingbot” Will Crawl Non-optimized Sites More Easily
Microsoft has announced that it will be bringing the Bing web crawler out of beta on October 1st. It will be rebranded as "the Bingbot" and replace the existing msnbot...
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Facebook Gears Up For Big Expansion In India
It's full speed ahead for Facebook in India.  The company's new office in the country is supposed to open within two months, and when it is running at full capacity, report...
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Yahoo Releases Style Guide for Web Content Creation
Yahoo has published its own style guide for content creators to write "effectively for the web." In fact, Yahoo goes so far as to call the guide "The Ultimate Sou...
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What’s More Important in Search? Freshness or Quality?
It's been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the empha...
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Bing Changes Could Attract More Users, More SEO Focus
As we talked about in a recent WPN article, it's time to start taking your Bing optimization seriously if you haven't been already. For one, Bing will soon power Yahoo sear...
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Chrome Incorporates Flash Player
Google's support of Flash, while never a secret, is now very much a matter of public record.  The latest stable version of Chrome - 5.0.375.86, if you're keeping track - in...
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Twitter Ads Impress Coke
Twitter's Promoted Trends concept is a hit.  A marketing executive at Coke, which was only the second company (after Disney) to give it a shot, could hardly say enough good...
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Bing Highlights Why You’ve Been Using Google News
Along with many other features Bing has launched this week...
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Webmasters Cry Mayday for Google Rankings Again
A lot of people had something to say about Google's Mayday algorithm update from the beginning of May. A lot of peopl...
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