Palo Alto-based Dyyno has introduced what it claims is the first free Facebook app for businesses that want to produce, distribute and monetize video for marketing and promotional efforts. Given Facebook’s huge user base, this is likely a very welcome effort.
"Dyyno’s Facebook application supports Facebook’s social graph by including the ‘Like’ and ‘Share’ buttons allowing businesses to exponentially increase viewership of video content," a representative for the company tells WebProNews. "Enterprises and SMBs can also monetize video assets through utilizing in-stream advertisements."
"Businesses can not only increase viewership and monetize video content through the Dyyno Facebook app but also improve engagement among fans and viewers by playing high quality live and on-demand videos within Facebook," says President and CEO Raj Jaswa. "With the Facebook platform, video views can go from 100 to 100,000 to millions in literally minutes; only a P2P video distribution platform like Dyyno can support that kind of scale."
The app lets businesses offer high-quality live streaming and on-demand video through Facebook. Businesses can create an external Dyyno channel in the cloud and control their video content outside of Facebook.
Dyyno claims it already has over 400 beta users of the app on Facebook, in addition to over 100,000 registered users of its platform.