Advertising & Marketing

Google Said To Make Another Social Acquisition
Time and time again, critics have said that Google can't create a successful social product, and pointed to Google Buzz, Google Lively, and Google Wave as evidence.  Google...
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Yahoo Readies More Search-Related Add-Ons
Some relatively minor tweaks have had a major impact on clickthrough rates at Yahoo, and more are on the way.  Yahoo announced this afternoon that its "Trending Now&qu...
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Google Makes Reputation Management Easier for Local Businesses
Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues t...
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Google: Flying Camera Drone Just for Exec’s Personal Use
Update: As I said, we weren't going to jump to any conclusions, and that's a good thing, because Google isn't doing anything with this. Google got back to us wi...
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Twitter And Facebook Playing Bigger Role In Disasters
More Internet users are turning to social media to get help for themselves or others during emergencies, according to a new survey from the American Red Cross. Th...
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StumbleUpon’s Platform Getting Advertisers’ Attention
Earlier this year, StumbleUpon launched its new advertising system, wh...
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“Save Google Wave” Site Forms
In the official blog post announcing the discontinuation of Google Wave, a Google exec claimed that the service had earned "numerous loyal fans."  Now, in an effo...
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Wowd Launches Social Search App For Facebook
Real-time search engine Wowd has released a free downloadable social discovery and search tool for Facebook aimed at cutting through the clutter and helping users find the most...
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Facebook Gets 1 in 6 UK Page Views
According to research from Experian Hitwise, Facebook accounts for one in six page views in the UK. It's the second most visited site. In July, Facebook made up...
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Maryland Educational System Embraces Google Apps
Much to the disappointment of students (and perhaps teachers) everywhere, a new school year will soon start.  But Google's celebrating something related to education this a...
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Twitter Users Have Big Impact On Brands
Active Twitter users are three times more likely to impact a brand's online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according...
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CIPR Looking For Suggestions Regarding Social Media Guidelines
The Chartered Institute of Public Relations (CIPR) wants your help to develop a bes...
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Google: Click-to-Call Ads Can Reduce Costs by 30%, Boost Conversions
Google is talking about how the click-to-call ads it introduced earlier this year are reducing acquisition costs for advertisers.  The company...
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Bing Sets Retirement Date for Old Search API Version
Microsoft announced that that it is phasing out version 1.1 of the Bing Search API. This comes as no surprise, as version 2.0 was launched over a year ago. Versi...
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American Greetings Launches Facebook Video App
AmericanGreetings.com has introduced a video greeting that includes Facebook profile photos and information to allow users to put their friends into birthday wishes....
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