Advertising & Marketing

Google Talks Marketing Implications of Social Search
It's no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that...
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Google SEO Report Card Scores Company’s Own SEO Efforts
Google is looking to improve upon its own internal SEO efforts. The company has created what it calls an "SEO Report Card," designed to improve the user experience and...
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Bing Talks Local Business Listings
In case you missed it, Microsoft CEO Steve Ballmer...
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Facebook: “Promote your Post” Just a Test
Update: I finally got word back from Facebook, who confirmed that the feature is indeed only a test. "The "Promote" feature is just a test a...
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What Happens to Twitter Ad Networks When Twitter Launches Ads?
Twitter is expected to launch an ad platform this month (some have speculated this...
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Google Improves Click-To-Call Ads With Phone Extensions
A little more than a month ago, Google introduced click-to-call phone numbers in local ads on smartphones.  Now, the popular program's undergoing an expansion as Google's m...
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Google To Offer Street View Opt-Out In Germany
The back-and-forth over Street View in Germany has been fierce at times, with one Google representative recently hinting that the company intended to move forward as long as Ger...
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Kansas Capital Adopts “Google” Name
The capital city of Kansas really, really wants Google to build it a high-speed broadband network.  Indeed, rather than stick to the standard email campaigns and Facebook g...
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SEO and Quality Key to Competing in the Long Tail
A while back, WebProNews had a conversation with RateItAll President Lawrence Coburn...
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More Email Marketers Using Video
Small and medium-sized business (SMB) marketers are becoming increasingly convinced of the positive results of video email, social media and personalization, according to a new...
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Google Announces Winners Of Street View Trike Contest
About five months ago, Google started a contest to determine where its Street View trike would take pictures in the U.S.  Today, Google released some impressive stats conce...
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Google Buys Cloud Photo Editing Service
Google announced today it has acquired Picnik, a cloud-based photo editing service. The company consists of about 20 employees. "Google processes petabytes o...
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New Twitterers and Tweets Slow in February
Each month, we look at Twitter's growth based on total tweets and new user registrations. This data is supplied by Matthew Daines, the lead developer for our own Twitter app...
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Most Businesses Still Only “Experiment” with Social Media
Social media use among businesses has grown significantly over the past year or two, but new research from E-Consultancy, in association wi...
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Google Makes Facebook Pages a Higher Priority for Businesses
Google announced via Twitter this week, that public status updates from Facebook are now included in the search engine'...
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