MarketingNews

"We are in a new digital world―in an ALL digital world," says Salesforce CEO Marc Benioff. "The past is gone and it's not coming back. We are not in the fu...

Businesses Being Reimagined In A World That Is Now Entirely Digital

“There's a real recognition that digitization and transformation a...

Senator Blumenthal Demands AT&T Back Off Ad-Based Cellphone Plans

That didn’t take long; Senator Richard Blumenthal has demanded that AT&T rethink its plans to offer ad-subsidized phone plans....

AT&T Exploring Ads On Your Cell Phone For a Price Discount

In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill....

ViacomCBS Seeks Streaming Supremacy With ‘Paramount+’

ViacomCBS is seeking streaming supremacy by leveraging both Paramount's content and the historic Paramount brand. The company says they are rebranding...

Taboola – Outbrain Merger Falls Apart

It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...

ViacomCBS Sells CNET for $500 Million

ViacomCBS has sold legendary tech news site CNET to South Carolina based Red Ventures LLC. The company announced tod...

Oracle Beats Out Microsoft/Walmart As TikTok’s US Partner

In a surprise move, Oracle has emerged as the frontrunner to be the US partner for TikTok. The Tr...

Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off

Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is start...

Apple Delaying Controversial Anti-Tracking Features

Apple has announced it is delaying a major privacy feature in iOS until early next year, amid an ongoing outcry on the part of advertisers....

Is Apple Working On Its Own Search Engine?

Reports indicate Apple may be working on its own search engine, a move that would have far-reaching repercussions....

Walmart Joining Microsoft in Effort to Purchase TikTok

Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform....

Walmart CEO: We Had To Become More Digital

"We had to learn to work in different ways to become more digital and to put data to work in different ways," says Walmart CEO Doug McMill...

Airbnb CEO: Every Crisis Should Lead To A New Point Of Innovation

“We said every single opportunity is a moment where we have to pivot and move fast,” says Airbnb CEO Brian Chesky. “What actually happened was, first of al...

Dan Lok: Most People Suck at the Conversion Mechanism

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That's it. "To convert t...

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