In a surprise move, Oracle has emerged as the frontrunner to be the US partner for TikTok.
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The original MarketingNewz website and email newsletter first launched in 2007.
Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off
Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers.
Apple Delaying Controversial Anti-Tracking Features
Apple has announced it is delaying a major privacy feature in iOS until early next year, amid an ongoing outcry on the part of advertisers.
Is Apple Working On Its Own Search Engine?
Reports indicate Apple may be working on its own search engine, a move that would have far-reaching repercussions.
Walmart Joining Microsoft in Effort to Purchase TikTok
Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform.
Walmart CEO: We Had To Become More Digital
Doug McMillon, CEO of Walmart, discusses how the company has changed to become more digital over the last couple of quarters in response to the pandemic.
Airbnb CEO: Every Crisis Should Lead To A New Point Of Innovation
We said every single opportunity is a moment where we have to pivot and move fast says Airbnb CEO Brian Chesky. Not only are we going to get through this but every one of these crises is going to lead to a new point of innovation.
Dan Lok: Most People Suck at the Conversion Mechanism
Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Everything You Do is The Brand, Says ShipMonk CEO
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it.