MarketingNews

Airbnb CEO: Travel As We Knew It Is Over
"One trend that is going to happen is that travel as we knew it is over," says Airbnb CEO Brian Chesky. "It doesn't mean travel is over, just the travel we...
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T-Mobile Extends T-Mobile Tuesdays to Sprint Customers
T-Mobile took another step toward welcoming Sprint customers to the magenta family by giving them access to T-Mobile Tuesdays deals....
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Bing Webmaster Tools Provides Backlink Data On Similar Sites
Bing has unveiled a new feature that gives users competitive backlink data for similar and recommended sites....
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AT&T Will Drop Misleading ‘5G Evolution’ Branding—Under Protest
AT&T will stop using its “5G Evolution” branding after the National Advertising Review Board (NARB) found it misleading....
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Chrome Will Start Blocking Resource Heavy Ads
Google has announced that Chrome will soon start blocking resource intensive ads. Internet ads ma...
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Google Accused of Tracking EU Users
Austrian privacy advocate Max Schrems has levied a complaint against Google, accusing the search giant of tracking users and passing the info to advertise...
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We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  â€œWe're an experience-driven company. This is not a cost....
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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Google Expands Advertiser Identity Verification Policy
Google has announced it is expanding its advertising identification policy in an effort to improve transparency....
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Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...
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Online Ads Gaining Traction Amid Pandemic
Research shows that ads are gaining traction as more people are working online and relying on the internet for all aspects of life....
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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO
“The pace of change, the disruption in our industry, it's...
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OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...
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Twitter Disables User Control of Advertising Data
Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for...
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Facebook Financials ‘Adversely Affected’ By Coronavirus
Facebook is warning that its business is being “adversely affected” by the coronavirus pandem...
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