Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to.
- Marketing Strategies
6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Slack CEO: We’ve Seen an Enormous Surge
In the first 60th percent of this quarter added 9,000 new paid customers, says Slack CEO Stewart Butterfield. That’s a net number. This is compared to 5,000 for the previous quarter and 5,000 for the quarter before that.
How Mobile is Changing Marketing by Creating Value
At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.
Digital Transformation: The Conversation Has Shifted, Says ServiceNow CEO
We’re done with talking about if it is a good idea to digitally transform, says ServiceNow CEO Bill McDermott. Now the conversation has shifted to how quickly can you get me there.
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.