SAP CEO Christian Klein
Qualtrics IPO Is A Win-Win, Says SAP CEO

Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

Slack CEO Stewart Butterfield: We’ve Seen an Enormous Surge
Slack CEO: We’ve Seen an Enormous Surge

In the first 60th percent of this quarter added 9,000 new paid customers, says Slack CEO Stewart Butterfield. That’s a net number. This is compared to 5,000 for the previous quarter and 5,000 for the quarter before that.

How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.

Digital Transformation: The Conversation Has Shifted - ServiceNow CEO Bill McDermott
Digital Transformation: The Conversation Has Shifted, Says ServiceNow CEO

We’re done with talking about if it is a good idea to digitally transform, says ServiceNow CEO Bill McDermott. Now the conversation has shifted to how quickly can you get me there.

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud - Armita Peymandoust
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Splunk CEO: Coronavirus “Social Distancing” Feeds Into Digital Transformation Movement
Coronavirus “Social Distancing” Feeds Digital Transformation Movement

“When I think out over the next two or three years, and even the next few months with coronavirus, it feeds into this whole digital transformation movement,” says Splunk CEO Doug Merritt.

How Wendy’s Innovated the Digital Journey To Improve the Customer Experience - CEO Todd Penegor
How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

Speed and convenience and really driving consistency of operations are core themes, says Wendy’s CEO Todd Penegor. You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering?