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Cross-Media Campaign Execution is a Pain Point for Media Companies
“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North ...
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Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution
“Our customers, they're betting their business on us,” says Salesforce co-CEO Keith Block. “They're disrupting their business models. They're re...
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Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation
Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm...
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Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesfo...
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SAP + Qualtrics – Why Did They Do It?
SAP released a compilation video (below) featuring SAP CEO Bill McDermott and Qualtrics CEO Ryan Smith that really sums up well why SAP is acquiring Q...
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SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud
SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the ...
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SAP CEO: It’s All About the Customer Experience
SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonom...
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Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing th...
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You Need Smart Analytics that Drive Better Actions
At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligen...
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Verizon Business Markets CIO: We Have to Humanize Technology
The CIO of Verizon Business Markets, which is Verizon's small business segment says that "We have to humanize technology."...
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Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals
David Schmaier, CEO and Founder of Vlocity, a Forbes Cloud 100 Company, says that Vlocity is the fastest company ever built on the Salesforce AppExch...
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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a posi...
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How to Use Data to Become Incredibly Customer Centric
Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly cus...
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Marriott Using Salesforce Einstein to Reinvent the Hotel Experience
Salesforce Co-founder & CEO Marc Benioff. announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of a...
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Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagem...
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Could Your Small Business Benefit from Using Chatbots?
The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle general...
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5 Reasons Your Business Needs CRM Right Now!
Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM...
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Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration
Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, contr...
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Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announc...
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5 Ways Artificial Intelligence Benefits eCommerce Businesses
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce busi...
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