EnterpriseCRMNews

Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation
Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm...
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Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Sales...
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SAP + Qualtrics – Why Did They Do It?
SAP released a compilation video (below) featuring SAP CEO Bill McDe...
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SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud
SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the...
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SAP CEO: It’s All About the Customer Experience
SAP CEO Bill McDermott, in a wide-ranging...
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Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing...
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You Need Smart Analytics that Drive Better Actions
At the recent Salesforce Dreamforce conference, Salesforce announced...
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Verizon Business Markets CIO: We Have to Humanize Technology
The CIO of Verizon Business Markets, which is Verizon's small business segment, says that "We have to humanize technology." What Rajeev Chandrasekharan is talking about is Verizon'...
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Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals
The Salesforce AppExchange is where companies can find third-party applications that run on and integrate with the Salesforce platform. David Schmaier, CEO and Founder of Vlocity,...
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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head o...
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How to Use Data to Become Incredibly Customer Centric
Steve Stone, former CIO of L Brands and Lowes, recently...
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Marriott Using Salesforce Einstein to Reinvent the Hotel Experience
Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power...
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Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create...
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Could Your Small Business Benefit from Using Chatbots?
The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle gener...
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5 Reasons Your Business Needs CRM Right Now!
Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (C...
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