Sales tech company Aviso announced version 2.0 of its AI-powered guided selling platform during Dreamforce event.

The company’s CEO is Trevor Templar, the former VP of enterprise sales at Salesforce. Templar is taking a page from Salesforce’s playbook, trying to disrupt an industry and end its dependence on legacy CRM systems.

“Twenty years ago, Salesforce launched their famous ‘No Software’ campaign as a rallying cry for innovative sales technology. Twenty years later, the #NoCRM campaign urges companies to reimagine the sales experience once again with a focus on performance. #NoCRM makes good on what was promised by ‘No Software’ two decades ago through leveraging predictive artificial intelligence to bring sales teams more cost-effective, modern, and insightful software.”

Aviso uses a ‘less is more’ approach to help companies analyze data, prioritize opportunities and close more deals by providing AI-powered guidance, rather than relying on—and being bogged down by—traditional CRM.

“CRM is 25% of all enterprise software, but less than half of sales reps meet their quotas, and teams spend more time fluffing and wrangling data than closing deals,” says Templar. “Our customers are excited about our 2.0 platform to shift focus away from CRM databases to using AI guidance for the core business of selling and serving customers.”

Version 2.0 of Aviso’s uses a next generation core predictive framework, resulting in greater simplicity, flexibility and data generation up to 400% faster. The new platform is in beta with select customers, with a general release expected later this year.