In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.
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News and trends in the world of digital marketing for agency insiders.
Tim Cook: ‘We’re Not Against Digital Advertising’
Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control.
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”
How to Go From Freelancer to Agency Marketing Professional
The freelance life can be great for skilled marketers in SEO, web design, or copywriting.…
LG: We Know What Users Want — More Ads On Their TVs
In the latest example of unadulterated greed, LG is planning to serve its users even more ads on TVs they have spent hundred of dollars on.
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”
Amazon SEO is Now More Important than Google SEO for Brands
We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.
How Do You Measure the Success of a Content-Driven Marketing Strategy?
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
SEO 2018 is All About Branded Search Queries
SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.
The Future of Google and SEO is AI
“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness.