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Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Simi...

You Don’t Have to Buy Google Ads to Create a Big Company

Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating...

Analyst Says that Google Already Dominates the Media Business

When does Google dominate the media business? "They already do," says Brian Wieser, senior research analyst a...

5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being...

Deloitte CEO: The 3 D’s: Data, Digital, and Disruption

The CEO of Deloitte, Cathy Engelbert, calls the massive changes that are happening in business and...

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria's Secret which by some accounts has nearly a 50 percent market share? By being different...

What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first...

Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links

SEO is constantly changing but sear...

Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing

The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth market...

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...

Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...

Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...

Farmgirl Flowers is Still Bootstrapped But Has a Billion Dollar Goal

Farmgirl Flowers is a seven-year-old bootstrapped internet startup that sales flowers direct to the consumer and simply does it better. I...

How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head o...

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