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Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...

All Good Things: Jony Ive Officially Leaves Apple, Closing Out An Era

He made a name for himself as THE Apple design guru, bringing to life such iconic designs as the iMac, iPod, iPhone and iPad yet, as with all good things,...

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has creat...

Hulu May Implement New Binge Watching Ad Format

Peter Naylor, SVP Advertising Sales at Hulu, says...

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,...

Cross-Media Campaign Execution is a Pain Point for Media Companies

“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America S...

Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign

Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is...

Top Email Design Trends of 2019

In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool...

OpenX Moves to Google Cloud to Leverage 5G Innovations

The advent of 5G is a big reason OpenX has decid...

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled,...

Seth Godin on The Difference Between a Logo and a Brand

Enterprise marketing legend Seth Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that...

Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google's search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America....

Could Your Business Benefit From Using LinkedIn Dynamic Ads?

The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why perso...

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...

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