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Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that...

Microsoft, Mastercard Teamup Enables Small Businesses to Trade Globally

Mastercard and Microsoft recently announced their latest collaboration—the Mastercard Track. The program is described as a distinct trade platform t...

Amazon Emerges as a Major Player in Digital Advertising

"Amazon" and "ads" are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the...

CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative

CEO’s of Adobe, Microsoft, SAP...

Pinterest Opens Up to Third-Party Influencers, Good News for Brands

Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a c...

Twilio’s Unique Platform Business Model Drives It’s Success

Twilio's success is driven by its unique platform business model where its products are provided to developers based on usage. Companies only pay for what they use with no contract...

How SnackNation’s Predictive Analytic Engine Fuels Their Success

Recently, SnackNation secured $12 million in Series B...

Clorox: Digital is About Changing the Way We Do Business

When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing perspective, you might be surprised to discover th...

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create...

Could Your Small Business Benefit from Using Chatbots?

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle gener...

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Cent...

How Answering Questions on Quora Can Drive Massive Traffic to Your Website

Most people think Quora is a simple Question and Answer forum. However, the webs...

5 Simple Steps for Using Facebook Groups to Grow Your Business

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline...

Voice Commerce: Is It Living Up to Its Early Hype?

A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm...

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