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About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...

Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos o...

Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Sales...

Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined

The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is the number two...

5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that's generated by their fellow cons...

Instagram Rolls Out New ‘Shopping Collection’ Feature

Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season....

WW is Weight Watchers Reimagined as a Technology Experience Company

The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In Sep...

How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn...

Microsoft Rolls Out Tool for Brands to Build Their Own AI-Powered Virtual Assistant

It's been a busy week for Microsoft. The company launched an open source system for designing virtual assistants and also revealed several updates t...

Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?

It's been a long time coming, but ads will be making their way into WhatsApp, the Facebook-owned messaging platform. Starting early next year, in-ap...

John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships

Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a ma...

How to Leverage Testimonials From Social Media to Make More Sales

Getting new customers to buy from you is a challenge you'll likely have to deal with for as long as you own your business. However, a good testimoni...

4 Fast-Rising Digital Marketing Trends Leading Into 2019

Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence...

Bumble CEO: Launching in India to Further Empower Women

Bumble is launching their app in Inda with the help of its new investor and brand ambassador actress...

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