AnalyticsPro

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. "Today's consumers move easily across many chann...

Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product perf...

Microsoft Acquires App Analytics Company Capptain

Microsoft announced today that it has acquired Capptain, a platform for app developers that combines analytics with push notifications and in-app messaging campaigns. Here it is in...

Google Analytics Premium Lets Companies View Performance Across Sites

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps a...

Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you've never used it, lets you group content in a way...

Google Adds Adometry For New Analytics Tools

Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solu...

YouTube Analytics Gets New Playlists Stats

Google announced the addition of some new reports to YouTube Analytics, to help channel owners see how their playlists are helping with their overall channel performance. YouTu...

Google Analytics Lets You Look At Web And App Data Together, Simplifies Language

Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to ac...

Google Analytics Beta Tests Diagnostics

Google has started a beta test with some users on Analytics Diagnostics. This is to find...

Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conv...

Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined....

What To Look For When You See Discrepancies In AdWords And Analytics

Google recorded a recent "Hangout on Air" with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Ana...

Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the "detailed effects" of...

Dell Acquires Analytics Company StatSoft

Dell today announced that it has acquired StatSoft, an analytics solutions company that specialized in predictive analytics sof...

Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics. Topics include integration of AdSense with Analytics, o...

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