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Facebook announced updates to App Links to give developers new analytics support, so they can analyze and segment mobile traffic. As you may recall, Facebook...

Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram...

Square Announces New Analytics For Sellers

Square announced the launch of Square Analytics as a new feature of Square Register. It's integrated with the full Square Register suite, including Pickup, Invoices, and Appointmen...

This Video Will Give You A Better Understanding Of Google’s Universal Analytics

You've had plenty of time to upgrade to Google's Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the un...

Google Analytics Gets Bot And Spider Filtering

Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it's been hard to identify real traffic coming to pages. There's a...

Yahoo Buys Mobile Analytics Firm Flurry

Yahoo announced that it has reached a definitive agreement to acquire mobile analytics firm Flurry. The company says it will use the acquisition to help it build and support mobile...

Google Analytics Finally Gets an iPhone App

In pretty big good lord, finally news, Google ha...

Twitter Launches Analytics For Organic Tweets

Twitter announced the launch of some new analytics features for organic tweets via a new enhanced tweet activity dashboard. Advertisers will be able to see how many times users...

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company...

Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. "Today's consumers move easily across many chann...

Google Gives Ecommerce Analytics A Revamp

Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product perf...

Microsoft Acquires App Analytics Company Capptain

Microsoft announced today that it has acquired Capptain, a platform for app developers that combines analytics with push notifications and in-app messaging campaigns. Here it is in...

Google Analytics Premium Lets Companies View Performance Across Sites

Google announced a big new feature for Google Analytics Premium on Tuesday. The company is launching roll-up reporting to help companies view performance across all of their apps a...

Google Analytics Behavior Flow Gets Content Grouping

Google announced the addition of Content Groupings support in the Behavior Flow in Google Analytics. Content Grouping, if you've never used it, lets you group content in a way...

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