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134 commentsMonday, February 2, 2009

Bonanzle Rising to eBay Competition

Attracting Fleeing eBayers Upset with Policy Changes

Nearly every time we post a story about eBay, we get flooded with comments going for the site's throat. We've often pondered what kind of competition eBay has, many anti-eBayers will be quick to point to a site called Bonanzle.

Bonanzle is a site that reached a million listings in 6 months and was voted the best eBAY alternative according to Examiner.com. Many of these listings and votes no doubt came from disgruntled eBay sellers looking for a fresh start from a site with less controversial policies.

Bonanzle

While I have seen a lot of sites mentioned as possible alternatives to eBay. I have not seen any mentioned nearly as often as I have seen Bonanzle mentioned. Now it's getting a little exposure too, which is exactly what any eBay competitor needs the most. eBay's brand has simply proven too strong to be overtaken, and that will likely continue for some time, but as some of these other lesser known sites get more attention, things could start to change. Mashable's running a piece on Bonanzle. Jennifer Van Grove writes:

One of the fastest growing eBay alternatives just hit a major landmark and chances are you’ve never heard of them. Bonanzle, which combines an online marketplace with social media features, has now had one million items posted to their site - an impressive feat given it just launched late last year.

While eBay is struggling to keep their footing, Bonanzle is growing exponentially with over 170,000 unique visitors in December.


Read the comments on any number of eBay articles around the web and you will no doubt see glowing testimonials for Bonanzle. The site's users have spoken and almost seem to be recruiting other sellers who feel they've been wronged by eBay. And the number of those who feel wronged seems to be bigger than ever. Although I should be clear that there are still many people happily selling on eBay.

Bonanzle looks like one to keep an eye on. Hopefully they have paid attention to the grumblings of the people that have gotten them to this point and can avoid any similar turbulence in their own future.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

Re: Bonanzle Rising to eBay Competition

Bonanzle gave sellers back control of their business and at the same time made it simple and fun.

Bonanzle is the fastest growing sales venue for good reason.

You are correct, Chris. We Bonanzle Sellers ~are~ recruiting. Disgruntled eBay sellers have been looking for a viable alternative for years, and the large majority of us that are selling on Bonanzle agree that a truly viable alternative has finally appeared.

We are purposefully rolling the Bonanzle snowball all over the web, picking up buyers and sellers by the thousands. Most all that we attract with our campaign very much like what they see and stay at Bonanzle to buy, sell, or both. And then many join us in pushing our snowball around the web and bringing in even more buyers and sellers.

Why do they stay? Why do they actively join us in recruiting? Why do we believe so strongly in Bonanzle? Because Bill Harding and Mark Dorsey took the time to figure out what small online sellers wanted and then added their very own personal and personable touch.

No listing fees. Zero. Zip. None. Low final value fees. Ease of listing. Top notch support. The ability to negotiate and share info in real time right in your Bonanzle Booth. A warm and helpful community. Importation of your hard won feedback. The ability to upload your items to Google Base. And wonder of wonders, Bill and Mark actually listen to the users on Bonanzle, implementing a 'suggest then vote for what improvement you want next' system.

They talk to and with us. They keep us apprised of what they are doing, and what they will do in the future. If they have an issue they need help with, they ask us to help resolve it. And all of this is done with a warm, wacky, and sometimes not so subtle sense of humor that users see pervading throughout the Bonanzle site. Now I ask you, would the management at eBay ever do any of that? No. They, in fact, do the exact opposite.

You may be thinking, "Ok, that sounds good for sellers, but what about buyers? Are they there?" Yes. They are. Currently there are almost 23,000 registered users. Of those there are 7032 booths, which are the seller's stores. And 1,018,158 items listed in this hour.

When buyers first arrive on the Bonanzle homepage, they see a colorful and attractive interface with an ever-changing block of items for sale. There are Hand Picked Lists, where users can surf through all the listings and add 14 items that they like randomly, or as a theme. Creating and/or looking through these lists can be a bit addicting. The Search system on Bonanzle has undergone a few changes per the member's requests, making it easier to use. You can either search directly for what you want, (no "best match" leaving out many seller's items), or cruise through all the listings using the homepage, the browse feature, or the Hand Picked lists. These things make shopping and buying on Bonanzle is just plain fun. And yes, people really are buying. Oh, and did I mention that buyers can pay with Google Checkout, money orders, Paypal, and in some cases, even personal checks?

We've got a long way to go to reach eBay's numbers. But considering that Bonanzle is just 6 months out of beta, we've got a very good start. (I can't even imagine how well Bonanzle would be doing if the economy wasn't in the mess it currently is.) I encourage all those small sellers who are looking for a viable place to sell their items to come over to Bonanzle and see for yourselves what it is that makes this site the fastest growing sales venue on the web.

Thanks for reading,
mrsmoondog of Graphics by mOOndog on Bonanzle

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