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Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

By Josh Wolford April 17, 2015

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in …

Here’s the Most Popular Sex Song, According to Spotify

What’s the best song on Spotify for getting down to business? According to the streaming company, it’s Intro by The XX: Damn, that is a great song. How does Spotify know this? Apparently, the company combed through 2.5 million user-curated …

Pharrell Williams: Lawyer Tells YouTube to Remove Songs

Pharrell Williams is just one musician whose music videos are on YouTube illegally, at least according to music-business attorney Irving Azof. He founded the new legal group Global Music Rights, and has told YouTube that it does not have performance …

Spotify Reveals 2014’s Top Music Spotify Reveals 2014’s Top Music

Spotify, which has been in the news a lot lately with Taylor Swift pulling her music from the service, announced its top music of the year. It shared the most popular songs and artists of the year based on listening …

Spotify and Uber Announce New ‘Spotify Your Ride’ Partnership Spotify and Uber Announce New ‘Spotify Your Ride’ Partnership

Uber has thought of a pretty clever way to make your ride more enjoyable. Starting soon, Uber is going to let you choose what music you listen to while being carted from point A to point B. Uber and Spotify …

Taylor Swift and Minions Come Back at Spotify’s Inconvenient “Facts”

Spotify CEO Daniel EK recently responded to claims by Taylor Swift and her label that his business is bad for music. On his company’s blog, Ek outlined a point-by-point analysis of Swift and her label president Scott Borchetta’s argument. One …

Taylor Swift’s Faulty Math Gets Smacked Down by Spotify

Taylor Swift is a big name. Her name is bigger than “Spotify.” So when Taylor Swift pulls her music from Spotify, writes an op-ed piece in a major newspaper, talks to news outlets like Yahoo Music, and generally uses her …

Jason Aldean Removes Music From Spotify

Spotify is a popular place for music lovers to listen to and stream music from their favorite artists and bands. While Jason Aldean once allowed his tracks to be streamed on Spotify, he decided that he no longer wants that …

Bono Shuts Down Taylor Swift Over Spotify

During the Web Summit Conference in Dublin last week, U2 front man Bono shared a stage with House of Cards producer Dana Brunetti and Soundcloud founder and CEO Eric Wahlflors. The segment of the conference was entitled “Movies & Music …

Taylor Swift Explains Pull from Spotify

Taylor Swift has already gone on record about her opinion of streaming music. Last week she pulled all her music from Spotify. Her earlier op-ed piece in the Wall Street Journal indicated that she did not feel her “worth” was …

Taylor Swift Explains Her Big Spotify Diss Taylor Swift Explains Her Big Spotify Diss

As you may have heard, American sweetheart and creator of the only platinum-selling record of 2014 Taylor Swift yanked all of her music off Spotify earlier this week (save one song). Bummer for Taylor Swift fans who don’t buy albums …

Taylor Swift Pulls Her Music from Spotify. It’s For the Best.

No matter where the geopolitics of the globe go in the next few months, the world can breathe one big sigh of relief for this: Taylor Swift’s music is no longer available on Spotify. The powers that be on Spotify …

Spotify Announces New Family Plans Spotify Announces New Family Plans

Spotify announced a new set of family plans so if you share your account with your family, you can keep preferences, history, playlists, etc. separate. It will enable you to save 50% per additional member compared to getting everyone their …

Spotify Finally Launches (Fully) in Canada Spotify Finally Launches (Fully) in Canada

After announcing back in 2012 that it would eventually move into Canada, Spotify launched on an invite-only basis back in July. Today, Spotify is announcing its full Canadian launch. Alongside the more than 20 million songs, 320kbps streams, and the …

Spotify Adds an Equalizer in Latest iOS Update Spotify Adds an Equalizer in Latest iOS Update

Spotify has just updated its iOS app, and whadda ya know – there’s an equalizer now. Sprung out of strong support for the idea in Spotify’s community ideas pages, the new equalizer appears in the playback settings inside your app. …

Google Head Of Business Joins Spotify’s Board [Report] Google Head Of Business Joins Spotify’s Board [Report]

Google announced last week that Chief Business Officer Nikesh Arora was stepping down. His replacement is Omid Kordestani, who was the company’s business founder and led Google’s sales team for many years. Google would not speak about the transition on …

Spotify Boasts 40M Users, 10M Who Pay for It Spotify Boasts 40M Users, 10M Who Pay for It

Do you use Spotify? If you do, you’re now part of a 40 million member-strong community. As companies are wont to do, Spotify has just released new user numbers as they hit a new milestone. The streaming music leader now …