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social media marketing Articles

Beyond Social Media Marketing to Actual E-Commerce
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We talk a lot about social media marketing – using social networks like Facebook and Twitter to market brands and drive traffic to sites. There is no question that these can be effective tools for doing both of these things.

An Equation for Getting More Traffic from Twitter
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Back in June, Hubspot shared data, which indicated that about one and a half percent of all tweets were retweets. I’d be surprised if that number hasn’t increased in the last few months. More people are adopting Twitter and becoming familiar with the Twitter culture. More tools have come out, which cater to the easy re-tweet. More sites have adopted retweet buttons, such as the one from Tweetmeme. I seriously doubt people are retweeting less.

More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn’t quite work out that way in the firm’s experiment however.

Nielsen explains its methodology:

Email Marketing in a Mobile, Social Media World
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It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

Social Media Marketing Not Working on Women
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A study from ad:tech Chicago and Q Interactive’s "Women Channel" found that women don’t seem to be incredibly influenced by social networks when it comes to purchasing decisions. In fact, 75% of the thousand women surveyed claimed that they were uninfluenced by these channels.

More to Retweeting Than Meets the Eye for Businesses?
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Retweeting is a phenomenon that has taken the Twitter world by storm. The concept began when somebody added the letters "RT" to somebody else’s tweet and posted it as their own. The idea caught on on a massive scale, and now there are services that utilize retweeting as the backdrop of their entire purposes. "Some of Twitter’s best features are emergent—people inventing simple but creative ways to share, discover, and communicate.

Search Engine and Social Traffic from Press Releases
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Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.

Need More Examples of Twitter’s Usefulness to Business?
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A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool. Still, it is the most linked to social network in email marketing campaigns.

When Irrelevant Ads Cost You Money
· 1

Digg is putting a new spin on targeted advertising. It is always the goal of advertisers to target their ads as well as they can, but when you advertise with Digg, it will cost you if they’re not relevant enough.

Who’s Who in Facebook Page Fandom

InsideFacebook has an interesting page that showcases the popularity of Facebook pages with Vanity URLs. For those interested in celebrity social media statistics, it may be worth a look.

Facebook, Twitter, & Wikis Really Do Impact the Bottom Line
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Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.

StumbleUpon Can Get You Big Traffic and Lots of Links
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Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

Better Ad Targeting on Facebook with Keyword Suggestions
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Facebook has begun offering keyword suggestions for it’s ads. This could go a long way to help advertisers better target Facebook users.

When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.

Marketing and Measuring Social Media
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Social media is huge.  That’s right; you heard it here first. Big news flash, huh? Everybody knows that anything ‘social’ is all the rage right now and it looks like it isn’t going to slow down anytime soon.  So, obviously, we all want to be ‘doing social’.. the problem is: what exactly does that entail? Beyond that, how do we answer the dreaded ‘what do we get out of it’ question to the accounting types?

Are You Optimizing Your Social Media Profile?
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Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation.

Do You Keep Your Social Media Profiles Separate?
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In some cases it may be wise to keep social network profiles separate from each other. What I mean by this is that business shouldn’t always be mixed with pleasure. I don’t mean this in the same way that the Wall Street Journal meant it however. Perhaps a better way to put it would be not all business should be mixed with all pleasure.

IAB Releases Social Advertising Best Practices
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The Interactive Advertising Bureau has released some new guidelines for social advertising best practices. The organization aims to define key elements of social advertising and showcase best practices for consumer control and privacy.

The document, which can be found here, includes:

Forums Are Relevant in Social Media Marketing
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I have long considered online forums to be an early form of what we now consider to be social networks. They’ve been around much longer than Facebook, Twitter and the rest, and have allowed users to create profiles and communicate with each other on the web.

YouTube Launches New Way for Brands to Engage Audience
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YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos.

"The idea is that users no longer just browse on a company’s channel, but they can also actively experience the brand in new and exciting ways, which could lead them to identify more strongly with it," Victoria Katsarou of YouTube Communications tells WebProNews.

Integrated Ads Through Social Media Apps
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appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies – LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms, Zynga, Serious Business, Where I’ve Been, and Poolhouse.

Majority Use Social Media Marketing, Still Have Questions
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Social Media MarketingAuthor and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include: